Our Impact Review marks a celebration of collective progress. Looking back at 2023 - 24, the report highlights our joint successes and achievements, whilst also demonstrating how much more there is to do to fix the digital divide.
A year of progress towards fixing the digital divide
The past year has seen much change, both nationally and for the digital landscape. In 2024, we’ve seen a new Government, a persistent cost-of-living crisis, and the accelerating adoption of AI which has reshaped the playing field since we embarked on our strategic journey in April 2022.
It’s become increasingly clear that the digital divide is deepening, leaving millions without access to the essential tools for participation in our modern society. However, this need has ignited a remarkable response. We’re proud to see a surge of commitment from community organisations and charities stepping up to bridge the gap. We’re equally heartened by our collaborations with the private and public sector, including our strategic partnerships with Vodafone, Virgin Media O2, Nominet and Accenture that amplify our impact and reach.
This Impact Review marks a celebration of collective progress. At the start of our strategy period, we had a small engaged network of around 700 hubs and we had reached just under 8,000 people. We’re on track to achieve our ambitious goals:
- We’ve connected just under 600,000 individuals with support, over halfway towards our target of 1 million.
- The National Digital Inclusion Network has grown to 5,000 Digital Inclusion Hubs, exceeding our initial target.
Our dedication to innovation has seen our products and services go from strength to strength - making it easier than ever for individuals to access support.
We have given out £5.1m in grants to support Digital Inclusion Hubs and our training and events programme has grown exponentially. We're proud to say that over 300,000 data packages from the National Databank have been given to Digital Inclusion Hubs since the start of our strategy.
"We've made progress, but millions remain digitally excluded. There are still 8.5m people who don’t have basic digital skills to get online, 2.4m households can’t afford their mobile phone contract and 1.5m don’t have a smartphone, tablet or laptop.
With renewed purpose, we’ll continue to advocate for people who are digitally excluded and deliver the highest quality services, hand-in-hand with our incredible network of partners. We can fix the digital divide - for good."
- Helen Milner OBE, Group Chief Executive, Good Things Foundation
Our impact for digital inclusion
Almost 600,000 individuals supported,
which is halfway towards our target of 1 million.
5,000 Digital Inclusion Hubs
are now in our National Digital Inclusion Network, exceeding our initial target.
Over 125,000 data packages
to those who need them through the National Databank.
Almost 10,000 devices
to those who need them through the National Device Bank.
Almost 100,000 people
supported to learn new digital skills through our Learn My Way platform.
£5.1m given out in grants
to support Digital Inclusion Hubs in the National Digital Inclusion Network.
Over half a million people engaged, helping them to benefit from the digital world
Since April 2022, we’ve made a significant impact, supporting 598,000 people on their journey to thriving in the digital world. We’re on track to achieve our ambitious goal of empowering 1 million people by 2025, closing the digital divide and unlocking a world of opportunity.
The growing digital divide
The gap between those online and offline is widening, leaving many cut off from jobs, education, financial savings, online public services and staying connected. However, there are many reasons why people don’t engage with digital:
- Connectivity data costs and access to a suitable device;
- Lack of basic digital skills needed to get online and make the most of their access;
- Barrier of confidence, having never had the opportunity to learn; or fear about scams
- No motivation, driven by a lack of awareness of the benefits of being online.
But of those that have been supported to get online:
- 92% of people feel more digitally able and/or safe
- 96% of people feel happier, healthier and/or better off
Over 125,000 data packages given to people experiencing data poverty
In our digital world, data connectivity is no longer a luxury, it’s a necessity. This year, we’ve distributed 131,272 data packages to individuals and families facing financial difficulties.
A growing network of Databank Hubs
Our innovative National Databank acts as a vital lifeline, with Hubs now exceeding 2,500 locations including all O2 stores and Virgin Money banks. It addresses the growing issue of data affordability, exacerbated by the cost-of-living crisis, unreliable infrastructure, and the need to prioritise basic necessities.
Addressing increasing need for affordable connection
The National Databank makes a huge difference to people’s lives. For people making difficult choices when prioritising bills, the offer brings a sense of relief by removing the cost of internet access - helping people stay connected.
Continued improvement and widening reach
In the last 12 months we’ve made it easier than ever for Digital Inclusion Hubs to help those in need by simplifying our process.
In spring 2024, we trialled a Pop-up Databank campaign in the West Midlands - reaching more people in one week in a targeted location than we have ever done before.
Equipping almost 10,000 people with essential tech
The cost-of-living crisis has intensified the need for affordable devices, with demand for phones, laptops, and computers vastly outpacing supply. We’ve seen this reflected in a surge of requests from Digital Inclusion Hubs – and we’re pleased that almost 400 hubs have joined us to equip their communities.
We know that the people we support don’t have appropriate devices to access the internet. The National Device Bank puts recycled and refurbished tech into the hands of the people who need it, unlocking opportunities and connection.
Collaborating with organisations to empower individuals and protect the planet
We’re grateful for the support of 43 organisations that have donated devices to the National Device Bank, including 14 who have incorporated device donations into their regular tech refresh cycles. This collaboration ensures a steady flow of devices to those who need them most.
The National Device Bank delivers this impact while promoting environmental responsibility. Since we launched the National Device Bank we have:
- Diverted around 100,000kg of e-waste from landfills
- Prevented an estimated 8 million tonnes of CO2 emissions, contributing to a greener future
Almost 100,000 people supported to learn essential digital skills
Digital literacy is crucial in today’s world, yet a staggering 8.5 million UK adults lack the basic skills for online tasks. Since April 2022 we have supported 98,158 people to learn new digital skills.
Time constraints, resource limitations, language and literacy barriers, and fear of online dangers can create significant obstacles. And new research reveals 45% of households with children fall below the Minimum Digital Living Standard, highlighting a digital skills gap affecting both parents and younger generations.
Our recently revamped beginners' digital skills platform Learn My Way helps people to master the basics of internet access, discover the possibilities of online tools and resources and gain motivation to continue their digital learning journey. Delivered in Digital Inclusion Hubs, support is tailored to meet the needs of those seeking help.
As tech advances, people may feel left behind with their digital skills, so we have developed topics including helping the people we support understand the basics of Artificial Intelligence (AI).
National Digital Inclusion Network: 5,000 strong and growing
Since April 2022, we have grown the size of the National Digital Inclusion Network to 5,549 members - marking the achievement of the target we set ourselves for the end of the strategy period.
This national movement to fix the digital divide provides a vital role in supporting people to overcome digital exclusion. Based in communities, hubs are safe, trusted spaces where people can build confidence in using digital through tailored digital support.
Staff and volunteers in hubs offer holistic support, addressing not just digital needs but also wider challenges faced by those seeking help.
Being part of the National Digital Inclusion Network enables hubs to build their capacity to deliver more digital inclusion support, through grants, training and other resources.
We regularly bring together Hubs from across the country, enabling them to connect and learn from each other as well as increasing their understanding of the wider digital inclusion landscape, with access to more knowledge, research and funding opportunities.
- 12% of Hubs are in the areas of greatest need*
- 88% of Hubs are satisfied with being a member of the National Digital Inclusion Network
- 178 training, meet-up and other support events delivered to members of the Network
*These are local authorities with high deprivation
Thank you for helping us fix the digital divide
We would like to thank everyone who has supported us in achieving this great progress in the last year.
Our strategic partners
Vodafone, Virgin Media O2, Nominet and Accenture.
Our funders and supporters
Air IT, BJSS Sheffield, Cwmpas, Gloucestershire County Council, Google.org, His Majesty’s Revenue & Customs (HMRC), Hot Topics, JC Decaux, JPMorgan Chase Foundation, Liverpool City Region Combined Authority, London Office of Technology and Innovation, MBNL, Money Wellness, National Grid, Nest Corporation, Netcompany, NHS South East London Integrated Care Board, Okta for Good, OneID, Pauline Meredith Charitable Trust through Ludlow Trust Company, People’s Partnership, Reach, the Mayor of London, the Metropolitan Police Service, Virgin Money, Welsh Government, Yorkshire Building Society.
And of course...
The thousands of Digital Inclusion Hubs in the National Digital Inclusion Network!