Description of the theory of change diagram
A diagram showing our organisation’s Theory of Change. Stretching across the top of the diagram is our long term impact goal, to ‘Fix the Digital Divide’. Below this are three columns representing the different groups of stakeholders that experience change as a result of our activities: people, local organisations, and the wider system. For each stakeholder group, there are rows detailing the activities, outputs, short term outcomes, and longer term outcomes that contribute to the overall impact goal of Fixing the Digital Divide.
People:
- Activities (delivered by local digital inclusion hubs)
- The National Databank
- The National Device Bank
- Learn My Way and other digital skills resources
- Outputs
- Amount of data gifted
- Amount of devices gifted
- Use of Learn My Way for digital skills
- Use of other resources digital skills
- Short term outcomes
- Equal: has a suitable devices and data to meet their needs
- Able: has the skills, confidence and motivation to get online
- Safe: knows how to keep themself safe online
- Longer term outcomes
- Happier: feels less isolated and more connected
- Healthier: is more able to access resources to manage their health and wellbeing
- Better Off: has better prospects for jobs, education and managing their finances online
Local organisations:
- Activities
- Digital inclusion support provided to hubs via the National Digital Inclusion Network
- Outputs
- Number of active digital inclusion hubs
- Number of training sessions attended by hubs
- Short term outcome
- Growth in number and capability of digital inclusion hubs
- Longer term outcome
- Strengthened national social infrastructure to deliver digital inclusion support
Wider system:
- Activities
- Evidence based advocacy and campaigns
- Outputs and outcomes
- Improved leadership, awareness and action by government and stakeholders
Description of table summarising our impact measurement approach
This table details the measurement indicators or questions, and data collection processes we use across different areas of focus relating to digital inclusion. These areas of focus include five categories: demographics, barriers, short term outcomes, longer term outcomes, and broader impact.
Demographics:
- Age: we ask in what year the participant was born, and we capture this in a follow-up questionnaire.
- Ethnicity: we ask about ethnic group / background, with 7 response options, and we capture this in a follow-up questionnaire.
- Location: we ask for the first part of the participant’s postcode, and we capture this in a follow-up questionnaire.
Barriers:
- We ask what difficulties the participant faced in getting online support before receiving support, and we capture this through interviews / discussions.
Short term outcomes:
- Equal: we use a proxy measure of receipt of data and / or device through Databank or Device Bank, and use capture this through delivery data.
- Able: we ask if the participant agrees they feel more confident to do things online, and we capture this in a follow-up questionnaire.
- Safe: we ask if the participant agrees they feel more able to stay safe online, and we capture this in a follow-up questionnaire.
Longer term outcomes:
- Happier: we ask if the participant agrees they feel more able to contact family / friends, and we capture this in a follow-up questionnaire.
- Healthier: we ask if the participant agrees they feel more able to find information about their health or health services, and we capture this in a follow-up questionnaire.
- Better off: we ask if the participant agrees they feel i) more able to manage their money, shopping or bills, and ii) they have better options for learning, training or employment. We capture this in a follow-up questionnaire.
Broader impact:
- We ask what changes the participant has experienced since receiving digital inclusion support, and we capture this through interviews / discussions.