Good Things Foundation’s partnership at the heart of Virgin Media O2’s sustainability impact

Virgin Media O2 has published a major update on its sustainability strategy, The Better Connections Plan, highlighting that over 56% of its impact so far has come from initiatives focused on people and communities – not just the planet. At the heart of this success is its long-running strategic partnership with Good Things Foundation.

With the support of Virgin Media O2, we’ve delivered two of the UK’s most ambitious digital inclusion programmes: the National Databank, which helps people access free mobile data, texts and calls, and the National Device Bank, which redistributes refurbished devices to those who need them most.

This work is only possible thanks to the combined efforts of all our partners and funders – from mobile networks and tech companies to charities and grassroots community organisations – working together to bridge the digital divide.

A year ahead of target – and changing lives

Launched in 2021 by Good Things Foundation, with Virgin Media O2 as the founding partner, the National Databank has now reached over 170,000 people, supporting them to stay connected during a cost-of-living crisis. That means people can attend interviews, apply for jobs, manage online appointments, and stay in touch with loved ones – all things many of us take for granted.

The reach of the Databank has far exceeded expectations and is a key driver in Virgin Media O2 meeting its own sustainability targets. It’s a clear demonstration of what’s possible when industry, civil society, and communities come together to tackle systemic exclusion.

Tackling device poverty and digital waste

But data is only part of the equation. For people without a device, digital access is impossible.

That’s why our collaboration on the National Device Bank, supported by our strategic partners Virgin Media O2, Vodafone, Nominet, Accenture - and all of our partners and supporters - is so vital. By donating refurbished smartphones and tablets, these partners are helping to address device poverty and reduce electronic waste, ensuring that more people have the tools they need to thrive in a digital world – while also protecting the planet.

Through the Device Bank, people facing real hardship – including those who are homeless, in temporary accommodation, or fleeing abuse – are given access to devices that allow them to rebuild their lives.

Aligning inclusion with sustainability

This shared work sits at the intersection of social and environmental impact – showing how digital inclusion can be a key pillar of sustainability.

As part of the Better Connections Plan, Virgin Media O2 has made a public commitment to reaching net zero across its entire value chain by 2040. That includes a focus on reducing e-waste, rehoming devices, and enabling a circular economy. Good Things Foundation’s mission to fix the digital divide is deeply aligned with these goals – with all our partners working towards a more digitally and environmentally inclusive society.

Real people, real stories

Behind every data SIM or donated device is a personal story. People like:

• Nick, who arrived in the UK seeking a better life for himself and his son. Struggling without internet access, he found support through Starting Point, a community organisation in Stockport. With free mobile data from the National Databank, Nick’s son could resume his education, and Nick could search for job opportunities. Grateful for the support, Nick now volunteers at Starting Point, helping others navigate the digital world.
• Samuel, a 72-year-old Londoner who felt isolated and disconnected before receiving digital support from Skills Enterprise. With a tablet and free data from the National Databank and National Device Bank, Samuel learned to use the internet, reconnect with family abroad, and now serves as a Digital Champion, assisting others in his community.
• Minaj, who battled severe mental health issues and isolation for years. Discovering digital classes through North Manchester Community Partnership, she learned essential digital skills, improved her well-being, and transitioned from a beneficiary to a digital mentor, now working full-time and off benefits.

These stories exemplify the transformative power of digital inclusion and the collective impact of our partnerships.

Looking ahead

As we continue building a national movement for digital inclusion, we’re proud to work with Virgin Media O2 and all our partners who share our vision. Whether through donations of data, devices, funding or frontline support, every contribution is helping to create real, lasting change.

The progress made so far is powerful – but we know the job isn’t done. Millions are still locked out of the digital world, and we won’t stop until everyone has the access, skills and confidence they need.

This is what’s possible when we work together – putting people first and building a fairer future for all.